Promotional Notebooks
Promotional Notebooks

Guide to Foil Blocking

Hot foil blocking or ‘hot foil stamping’ is a decoration technique used to give a metallic decoration. It is most commonly used with premium products including notebooks. As well as the usual gold the metallic appearance can be silver, bronze or indeed any other colour, all of which will have a metallic lustre.

The image is first created as a die in metal and this is heated and pressed on to a wafer thin foil, stamping the foil to the product. Because a metal die needs to be created there is quite a large set up cost which is either charged separately or amortised over the volume of products produced. Either way this does mean that small quantities can become expensive and certainly for a promotional notebook, quantities of less than 50 are really not economic.

Hot foil blocking or ‘hot foil stamping’ is a decoration technique used to give a metallic decoration. It is most commonly used with premium products including notebooks. As well as the usual gold the metallic appearance can be silver, bronze or indeed any other colour, all of which will have a metallic lustre.

The image is first created as a die in metal and this is heated and pressed on to a wafer thin foil, stamping the foil to the product. Because a metal die needs to be created there is quite a large set up cost which is either charged separately or amortised over the volume of products produced. Either way this does mean that small quantities can become expensive and certainly for a promotional notebook, quantities of less than 50 are really not economic.

 

The other difference between printing and foil blocking is that the foil itself is quite expensive compared to say inks. A printer usually does worry how much of the surface you print – a foil blocker does worry. It is thus normal to quote the blocking as a small area of the notebook – commonly 6cm x 6 cm. Larger areas are of course possible but will attract a premium. The attached PDF shows the incremental steps in price for a foil block to a notebook.

So in summary things to be aware of

  • Volume – low quantities can be prohibitively expensive
  • Area – the size of the foil block is important
  • Colour – does not have to be gold – other colours and effects are available

Image provided by: http://www.technologystudent.com/despro_flsh/foilblk1.html

 

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